On the Peperonity platform, the term "anchor" typically referred to two distinct concepts:
Video blogs were a core feature, allowing users to "present themselves" and find new friends. Filmography and Content Archiving
While Peperonity itself was not a film studio, it hosted a massive "filmography" of independent creator content. At one point, the site hosted over of user-generated mobile content. peperonity.com - Facebook