: Nearly 48% of Gen Z Malaysians have purchased items directly from social media ads, and 44% trust recommendations from influencers they follow.

: 53% of young consumers prefer digital payment tools like mobile e-wallets for their speed and security. 🏨 Travel and Social Norms

The lifestyle of "Awek Melayu" (Malay girls/youth) also reflects broader societal shifts in leisure and travel. Top Consumer Trends in Malaysia for Brands in 2026

: Vertical videos (15–60 seconds) on TikTok, Instagram Reels , and YouTube Shorts remain the highest-engagement format in Malaysia.