Ben Settle - Email — Players 1 - 15

The early issues of Email Players focus on shifting a marketer's mindset from "providing free value" to "selling with every word". Key themes include:

A central pillar is the "daily email" habit. Settle argues that if subscribers like your content, they can't get enough of it; frequent mailing establishes authority and keeps your brand top-of-mind. Ben Settle - Email Players 1 - 15

Instead of trying to please everyone, these issues emphasize "repelling" the wrong people. By being polarizing and genuine, you build a loyal "cult-like" following of buyers while filtering out "freebie seekers". The early issues of Email Players focus on