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: Some directors even involve forum communities in selecting movie posters , fostering a sense of ownership among the audience. 4. The Impact of OTT and Global Accessibility

: Trailers remain the dominant factor for a user's decision to watch a movie, but the "buzz" generated around these trailers in forums determines their viral potential.

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: Many mainstream news sites now monitor these forums, sourcing their information directly from community discussions. 2. Influencing the Box Office and Trends

: Forums have helped drive a shift where audiences reward substance over spectacle . Discussion-driven hits like Andhadhun and Stree demonstrate that word-of-mouth in digital groups can outperform multi-million-rupee marketing budgets. 3. Digital Marketing and Community Engagement : Some directors even involve forum communities in

: Actors now use live chats on social platforms and interactive polls to connect with "closed groups" of fans, essentially acting as referral marketing.

Digital communities now hold the power to sway a film's reception before the first show even starts. The Digital Front Row: How Online Forums are

The transition to streaming has expanded the reach of forum discussions beyond Hindi-speaking regions. IMPACT OF OTT ON INDIAN CINEMA - ATC Online