Mental availability is the probability that a buyer will think of your brand in a buying situation.
Being available in as many stores, channels, and locations as possible. how brands grow part 2 pdf free
Being easy to see and find (e.g., eye-level shelf placement or top search results). Mental availability is the probability that a buyer
If mental availability gets you into the "consideration set," physical availability ensures you are actually there to be bought. It is defined by three factors: how brands grow part 2 pdf free