Experience immersive workshops on product development, team building and resilience in the approach to failure, told through the General Magic story.
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General Magic is available to watch on VOD platforms worldwide.
Learn MoreLearn MoreHost a private screening of General Magic for your organization paired with live panels and team-building workshops.
Learn MoreGet a custom quoteGeneral Magic is the story of the original creators of the smartphone, who after a great failure, changed the lives of billions.
In 1990, at a secretive Silicon Valley start-up, a small and passionate group of innovators and engineers formed to build a magical device that would enable anyone to connect everyone to everywhere and everything – a personal computer in your pocket.
General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology. This pioneering team—featuring visionaries like Tony Fadell (co-creator of the iPod and iPhone, founder of Nest, author of Build), Megan Smith (former White House CTO, founder of shift7), Marc Porat (original visionary of the smartphone), Andy Hertzfeld (software engineer, original Macintosh team), and Joanna Hoffman (marketing, original Macintosh team)—created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies.
While the business of General Magic ultimately did not succeed, the groundbreaking technologies developed by this trailblazing startup and the subsequent ventures led by its team have profoundly impacted the lives of billions.
Discover the General Magic story.
Find streaming and rental options available in your region on JustWatch
or rent it on Prime Video, iTunes, Vimeo, Google Play, Roku Channel, or YouTube.
Contact us about private screenings for your organization.
Please contact us for more information about how to host a private screening, panel or team building event. Former General Magic employees are able to speak on request.
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“A rippling standing ovation followed the film. We Estonians are typically straight faced as people, resistant to emotion or expression in public, but the film resonated something deep within our audience.
“My hope and dream is that General Magic elevates the purpose of each Town employee.”

The compelling story of General Magic shows the powerful value that lies in failure, perseverance and teamwork amongst other empowering themes. Teams and groups will find inspiration in this legendary piece of history.
Microsoft Visual C++ 2015-2019 (x86) is required. The Esri Installation Guide notes that setup.exe will attempt to install this if missing.
ArcGIS 10.8 requires Python 2.7.18 and Numerical Python (NumPy) 1.16.6, which are typically included in the "Complete" installation type. 2. Downloading the Software
Windows 10 (64-bit) or Windows 8.1. Support for Windows 11 begins with version 10.8.1. Hardware: CPU: 2.2 GHz minimum (multi-core recommended). RAM: 4 GB minimum; 8 GB or higher is strongly recommended. Disk Space: At least 4 GB of free space. Prerequisites: Microsoft .NET Framework: Version 4.5.2 or higher.
Installing ArcGIS Desktop 10.8 (ArcMap) requires careful preparation, ranging from verifying system requirements to final license authorization. This latest release in the 10.x lifecycle provides a stable environment for legacy GIS workflows before the final retirement of ArcMap in 2026. 1. Pre-Installation Checklist
Locate and download the self-extracting executable (e.g., ArcGIS_Desktop_108_172737.exe ). 3. Step-by-Step Installation Process Follow these steps to install ArcMap on your machine: ArcGIS Desktop 10.8.x system requirements
Before starting, ensure your system meets the minimum specifications to avoid performance lag or installation failures.
Official installers and licenses must be obtained through My Esri . Log in with your organizational account. Navigate to .
Microsoft Visual C++ 2015-2019 (x86) is required. The Esri Installation Guide notes that setup.exe will attempt to install this if missing.
ArcGIS 10.8 requires Python 2.7.18 and Numerical Python (NumPy) 1.16.6, which are typically included in the "Complete" installation type. 2. Downloading the Software install arcgis 108
Windows 10 (64-bit) or Windows 8.1. Support for Windows 11 begins with version 10.8.1. Hardware: CPU: 2.2 GHz minimum (multi-core recommended). RAM: 4 GB minimum; 8 GB or higher is strongly recommended. Disk Space: At least 4 GB of free space. Prerequisites: Microsoft .NET Framework: Version 4.5.2 or higher. Microsoft Visual C++ 2015-2019 (x86) is required
Installing ArcGIS Desktop 10.8 (ArcMap) requires careful preparation, ranging from verifying system requirements to final license authorization. This latest release in the 10.x lifecycle provides a stable environment for legacy GIS workflows before the final retirement of ArcMap in 2026. 1. Pre-Installation Checklist Hardware: CPU: 2
Locate and download the self-extracting executable (e.g., ArcGIS_Desktop_108_172737.exe ). 3. Step-by-Step Installation Process Follow these steps to install ArcMap on your machine: ArcGIS Desktop 10.8.x system requirements
Before starting, ensure your system meets the minimum specifications to avoid performance lag or installation failures.
Official installers and licenses must be obtained through My Esri . Log in with your organizational account. Navigate to .
Host a private screening of General Magic for your organization paired with live panels and team-building workshops.
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