A ruthless, atheistic business tycoon who believes everything in life is a transaction.

The show follows the "enemies-to-lovers" journey of two starkly different individuals:

For viewers in the United States, the show is available for streaming on Hulu.

Their lives collide at a fashion event in Lucknow, leading to a series of misunderstandings that eventually bring them together in Delhi. The plot thickens with the villainous , who secretly marries Arnav’s sister, Anjali, while trying to pursue Khushi for her family's wealth. The series is famous for its "contract marriage" arc and the electric chemistry between leads Barun Sobti and Sanaya Irani . Iss Pyar Ko Kya Naam Doon - JioHotstar