Font: Knowledge2017

This makes the lowercase letters appear larger relative to the uppercase letters, which significantly improves readability on small screens.

It allowed the company to move away from disparate fonts (like Arial or Helvetica) toward a singular, recognizable voice. Availability and Licensing

Knowledge2017 is a contemporary . Its architecture is defined by several key traits: knowledge2017 font

ServiceNow’s annual Knowledge event is one of the largest gatherings for IT professionals. Attendees often sought out the typeface to replicate the clean, high-tech aesthetic of the event's presentations.

For designers looking to achieve a similar look without an enterprise license, several "lookalikes" offer a similar geometric, clean aesthetic: This makes the lowercase letters appear larger relative

The "Knowledge2017" font—often referred to simply as —was developed as a bespoke typeface for ServiceNow. In 2017, as part of a significant brand evolution, the company introduced this custom font to replace their previous reliance on more generic web fonts. The goal was to create a visual identity that felt approachable yet authoritative.

The "mouths" of letters like 'c', 'e', and 's' are wide, preventing the font from looking "clogged" when used at small sizes or in low-resolution environments. Its architecture is defined by several key traits:

The ends of the letter strokes are usually cut horizontally or vertically, giving it a modern, architectural feel.