One of the most practical chapters, it guides the reader through the creation of a Project Report, covering market feasibility, technical analysis, and financial projections. Why This Textbook is Essential
Phaneesh outlines the characteristics of successful entrepreneurs, such as risk-taking, persistence, and vision.
A critical look at human resource management, including recruitment, selection, and training of employees.
The book provides a detailed look at the role of SSIs in the Indian economy, discussing the government policies and incentives available to small business owners.
The book details the process of setting objectives and determining the best course of action to achieve them. It covers strategic, tactical, and operational planning.
This involves defining roles, responsibilities, and the chain of command. Phaneesh explains different organizational structures and the importance of delegation.
The text is structured into two primary segments: the first focusing on the core pillars of management and the second on the intricacies of entrepreneurship. Core Management Principles
The second half of the book shifts focus toward innovation and the creation of new enterprises. This section is designed to inspire students to move beyond traditional employment and consider the path of a "job creator."
This chapter focuses on motivation, leadership styles, and communication channels within a corporate environment.