: Original content produced by you or your brand.

: While recruiters use social media to evaluate personality and cultural fit, Gen Z workers are increasingly using these platforms for career discovery and networking. Content Strategy: The 30/60/10 Rule

To build a sustainable professional brand, many experts suggest a balanced content mix. A common framework is the 30/60/10 principle :

: TikTok tested 15-minute video uploads and "Out of Phone" solutions, extending digital content into real-world billboards and kiosks.