On Twitter (now X) and LinkedIn, writing threads and sharing industry insights became the gold standard for landing consulting gigs and executive roles.
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October 2017 was a "gold rush" period. Brands were moving their massive television budgets into "micro-influencer" pockets. On Twitter (now X) and LinkedIn, writing threads
By late 2017, the "influencer" was no longer a hobbyist; they were a business entity. If you are looking back at this specific era to understand the roots of today's digital economy, here is an exploration of how social media content became the ultimate career engine. The Shift: From Personal Sharing to Professional Branding Brands were moving their massive television budgets into
The date , might seem like a lifetime ago in the fast-moving world of the internet, but it stands as a pivotal moment in the evolution of how we view the intersection of social media content and professional careers.
Just as in 2017, don't put all your career eggs in one social media basket.