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Engagement metrics like likes and shares are "vanity metrics" unless they lead to tangible career outcomes. Use your content to drive specific actions.
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Once you've interacted with their content, a DM feels like a warm introduction rather than a cold call. Avoiding Professional Pitfalls Engagement metrics like likes and shares are "vanity
Your personal brand is what people say about you when you aren't in the room. Social media content allows you to control that conversation. 1. Define Your Pillar Topics Once you've interacted with their content, a DM
Don't try to be everything to everyone. Choose three core themes related to your industry. If you are in marketing, your pillars might be data analytics, brand storytelling, and remote work culture. 2. Choose the Right Platform
Content is the ultimate icebreaker. Instead of sending cold messages, engage with the content of leaders in your field.
Ensure your bio always points to your work.