: In-house productions eliminate massive third-party licensing fees and provide a long-term asset that maintains value without the need for constant re-negotiation.
For media companies, the move toward original productions offers several key advantages:
The definition of "exclusive content" is expanding beyond traditional films and TV shows to include immersive, AI-driven experiences. The real value of video content - Strategy+business
: Unique content like Netflix 's El Eternauta or Disney+ 's Marvel universe establishes a clear brand identity that cannot be replicated by competitors.