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Marketing Management by is a foundational resource for MBA students and marketing professionals, specifically tailored to the complexities of the Indian market . Now in its 6th edition , the text bridges theoretical global marketing frameworks with local application skills and contemporary trends like digital strategy and analytics . Core Framework of the Text

Focus on product management, brand equity, and pricing. rajan saxena marketing management pdf46 hot

The book is structured into six strategic sections that guide a reader from the environment to creating sustainable value: Marketing Management by is a foundational resource for

Analyzes organizations like Hotstar, Oyo, Airbnb, Netflix, and Uber. The book is structured into six strategic sections

Detailed exploration of marketing research , consumer behavior, and segmentation/targeting .

Analysis of customers, competitors, and the unique forces driving the Indian economy.

Understanding Rajan Saxena's Marketing Management : A Guide for the Indian Context