We parodied this British wartime poster until the words lost all meaning. "Keep Calm and Eat a Cupcake" was, unironically, a peak 2013 sentiment.
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If your skin didn’t look orange and the sky didn’t look neon, did you even go outside? The "Quirky" Fashion Crisis
If 2013 had a mascot, it was the heavy, suffocating Instagram filter. This was the year we decided that every photo—no matter how mundane—needed to look like it was taken on a Polaroid left in a humid garage since 1974.
These massive, chunky-heeled platform boots were the uniform of the era. They were towering, clunky, and somehow paired with everything from skater skirts to shredded denim.
If it wasn’t moving, we painted a neon chevron pattern on it. It was the official pattern of dorm rooms and phone cases.
While we might cringe at the sight of our galaxy-print leggings and heavy vignettes, 2013 was a vital transition. It was the last breath of "random" humor before the internet became more streamlined and corporate. It was ugly, yes—but it was also incredibly fun. To see how these trends evolved into today's styles: revival 2010s Hipster vs. Modern Minimalism Digital Nostalgia for early social media apps
Using apps to turn your status updates into a jumbled cloud of various fonts was considered "deep." The Rise of "Ugly-Cool"
The "mullet skirt" (short in the front, long in the back) dominated prom nights and music festivals alike. Digital Clutter and Typography