Ullu — Xmaza
: The platform has boosted the careers of several performers, including Jinnie Jaaz , Sneha Paul , and Bharti Jha , who have become synonymous with the "bold" content genre. Regulatory Environment and Accessibility
: One of the most recognized series on the platform, featuring various sub-series like Chawl House and Jane Anjane Mein . xmaza ullu
: To reach a broad audience, content is available in multiple languages, including Hindi, Tamil, Telugu, and Bhojpuri. : The platform has boosted the careers of
Founded in 2018 by Vibhu Agarwal, Ullu has grown into a major digital player in India, focusing on genres like romance, drama, thriller, and crime. The platform is particularly famous for its "bold" storytelling, which frequently features adult themes and provocative narratives. Founded in 2018 by Vibhu Agarwal, Ullu has
Several flagship series have defined the platform's success. These shows often revolve around complex intimate relationships and domestic dramas.
Due to the explicit nature of its content, Ullu and similar platforms have faced scrutiny from government bodies. In 2025, the Ministry of Information & Broadcasting reportedly took action against several streaming platforms for hosting what was identified as objectionable content.
